Marketing Analysis Research
Definition- Marketing Research is the whole search for the study of facts related to organisation, purpose and any problem in the field of marketing
– Richard crisp.
Marketing research is systematic problem analysis, fact search for model creation and important decision-making and control objectives in marketing of goods and services.
– Philip Kotler.
Marketing is the systematic meeting, recording and analysis of data about problems related to research objects and services marketing.
– American Marketing Association.
Marketing research is defined as systematic study and evaluation of all factors that affect any business operation including transfer of goods from producers to consumers.
– AGR Delance.
the objective of market research
Market research are what to find out
Goods should be constructed, and to what extent the technologies of advertising and sales skills should be employed to bring maximum sales and achieve optimum efficiency. According to Whitehead, the marketing and sales objectives are three times:
(i) to define the potential market for a.
to report on specified product and common market conditions and trends, building habits etc;
(ii) assessing competitive strength and policies; and, finally,
(iii) indicating the most suitable delivery methods for the product and market. It’s a valuable source of heavy profits in relation to the cost made on it. It has borders along with it. This is essentially a combination of a lot of detailed work, and some rader complex applications of mathematical data. But its intelligent use protects against many business failures.
purpose of marketing research
Marketing research is usually produced to achieve the following purposes:
1. To know the demographics and psychology of customers—tries to reach the number of person buying marketing research when they buy, when they buy, the frequency of their building, and sources of their building. , also includes social status and regional location of customers.
2. To detect promotional effects – AMarking research facilitates evaluation and improvement of sales promotional methods. It also goes towards the impact of advertising, pricing policies and channels of distribution.
3. To know customer feedback for a new product—this is also known as product testing. Marketing research is often used to know the open of customers about satisfaction given by a new product. It helps to provide design in quality, design, size, delivery method etc.
4. Marketing research helps sales forecast and market plan to forecast sites. Researchers make sales forecasts based on feedback from customers and distribution media.
5. To expect competitive moves – This helps the market to consistently monitor the competitor and judge about the correct actions which may be necessary.
6.What went wrong to investigate – this is when the product is having some special problems for example, Johnson & Johnson & Johnson & Johnson checked their capsule toxicity and found that the customer felt very bad about the company. The company started the advertising campaign where it offered to change all capsules, owned responsibilities for any innings, and toxicity has implemented their factory.
This was possible because marketing research found the right media and messages, which could transform customer outlook in favour of Johnson and Johnson.
Benefits of MR
The following MR has important advantages:
This helps the manufacturer to know the terms of demand and adjust the production accordingly.
● It facilitates product demand forecast.
● It facilitates planned production.
● This helps the manufacturer to choose the best channel.
● It helps to discover new markets.
● This helps to provide invaluable information.
● It helps to understand the beauty of the consumer.
This helps in minimum risks and uncertainties.
It acts as a guide in sales promotion.
Mrs.’s borders
Large and odd population and infrastructure and longitudinal problems of India.
● Problem due to cultural diversity and linguistic fuss.
● Living in problem due to most part of the population.
● Winter land of the country without the infrastructure of rural area i.e. telephone, postal, electronic etc.
● The secondary data used in MR is suffering from various borders.
M
However it’s almost impossible to remove all sources.
error in such behavior based area as marketing.
Research, it is aimed at reducing research design.
Possible occurrence of the following types of error:
1. Sample errors- These are errors in the specification of target population and errors due to the selection of a non-representative sample.
2. Non-response errors- These include failure to contact all members of sample and failure by such members to respond to the survey.
3. Data collection errors- These include opportunities where respondents provide answers to please, affect or disturb the interviewer. For example, in response might be unable to accurately clarify a response.
4. Analytical and reporting errors.
5. Experimental errors- experiments are designed to measure the effect of one variable (such as advertising) on another (such as sales). Experimental errors may arise when uncontrolled events occur during the experiment (for example if a competitor launches a new product during the testing period—which is often deliberately done, to confuse the results!