Factors affecting marketing mixes
Factors that affect the marketing mixture can be divided into the following two categories: (i) market factor; and. (ii) Marketing […]
Marketing Management
Meaning of Marketing Mix
To achieve success in the market, whatever combination of different sales policies is adopted or made, is known as the
Importance of marketing
Marketing function is considered important due to the following contributions: 1. Marketing concept enables the organization to keep the changes
Marketing Management represents the marketing concept
Marketing Management represents the marketing concept in action i.e. customer-oriented demand management under marketing philosophy. Marketing Management can be defined