Factors affecting marketing mixes
Factors that affect the marketing mixture can be divided into the following two categories: (i) market factor; and. (ii) Marketing factor. (1) Market factor: These are the factors that a company has no control...
Category: Marketing Management
Meaning of Marketing Mix
To achieve success in the market, whatever combination of different sales policies is adopted or made, is known as the ‘Marketing Mix’, the object or product in the marketing mix, its brand, trade mark,...
Importance of marketing
Marketing function is considered important due to the following contributions: 1. Marketing concept enables the organization to keep the changes equal to. an organization practiceFeels the pulse of the market through constant marketing audit,...
Marketing Management represents the marketing concept
Marketing Management represents the marketing concept in action i.e. customer-oriented demand management under marketing philosophy. Marketing Management can be defined as the process of managing marketing programs to meet organizational goals and objectives. It...